Alex Charlet

Alex Charlet

@mralexcharlet

Short bio

During the challenging times of the pandemic, I have been a reliable partner for numerous businesses, providing exceptional website creation services. By leveraging the power of e-commerce, I have helped businesses not only boost their sales but also enhance their online visibility through captivating showcase websites. I take pride in collaborating with environmentally friendly server providers, ensuring that our digital solutions align with sustainable practices. 
 
Moreover, I excel in crafting marketing strategies that truly convert. By delving deep into market research and understanding your target audience, I create tailored approaches that resonate with customers, driving engagement and increasing conversion rates. I have had the privilege of working with clients from various sectors and industries, including private banking, prestigious clinic, art galleries, public figures and many others.
 
When you choose to work with me, you’re not just getting a marketing and communications consultant; you’re partnering with a dedicated professional who is passionate about your success. With my holistic approach, combining cutting-edge web design, sustainable practices, and effective marketing strategies, I will help your business thrive in today’s competitive landscape. 

Professional Experience

Marketing & Communications Consultant
2018 – now
Objectives :
  • To excel in website creation, delivering state-of-the-art designs that captivate and convert visitors.
  • To provide expert guidance in clients’ digital transition projects, ensuring seamless implementation and successful outcomes.
  • To deliver compelling and impactful communication and marketing materials that enhance brand visibility and engagement.
  • To optimize social media strategies for maximum reach and customer interaction.
  • To effectively manage campaign budgets, maximizing return on investment and driving business growth.
 
Results / Examples:
  • Created visually stunning websites for various industries, resulting in a significant increase in online traffic and up to a 20% boost in conversion rates.
  • Developed compelling marketing materials for a private banking institution, including brochures and digital presentations, leading to an increase in client retention.
  • Crafted engaging social media strategies for diverse clients, resulting in up to a 15% growth in followers (on 1 year) and up to a 5% increase in user engagement.
  • Collaborated with a real estate companie to revamp their websites, resulting in a 20% decrease in bounce rates and a 12% increase in leads generated.
  • Implemented targeted email marketing campaigns for a luxury brand (a newly and ambitious designer), achieving an open rate of 18% and a conversion rate of 2,5%.

Education

Bachelor in Information & Communications
2018-2021
  • Graduated with honors from Université Côte d’Azur, a globally recognized institution bearing an excellence label and ranked in top 500 best universities worldwide.
  • Proficient in website production, utilizing WordPress, Elementor, Shopify, Webflow, HTML, CSS and JavaScript to create visually stunning and functional websites.
  • Experienced in social media management, implementing effective strategies to enhance brand visibility, engagement, and audience reach.
  • Mastery of design tools, including the Adobe Suite (Photoshop, Illustrator, InDesign), enabling the creation of captivating visuals that leave a lasting impression.
  • Skilled in utilizing various tools such as Office 365, Slack, and other collaborative platforms to optimize workflow, enhance communication, and facilitate efficient project management.
Google Certification in the Fundamentals of Digital Marketing

2022

The Google Certificate in Fundamentals of Digital Marketing is a credential that validates expertise in essential digital marketing skills. This comprehensive program equips professionals with the knowledge and tools to develop effective online marketing strategies, optimize campaigns, and drive business growth. With proficiency in key areas like SEO, paid advertising, social media, and analytics, certificate holders can target audiences, increase brand visibility, and engage customers across digital channels. This certificate showcases a commitment to staying ahead in the dynamic field of digital marketing.

Skills

Website Conception

Social Media Marketing

Design

Content Marketing

Collaborative Tools

WordPress Shopify Webflow

Meta for Business

Adobe Suite

Writing Editing

Office 365 Slack

HTML
CSS Javascript

Hootsuite

Canva

Data Analysis

Zoom
Notion

Skills

Website Conception

WordPress
Shopify Webflow

HTML CSS Javascript

Social Media Marketing

Meta for Business

Hootsuite

Design

Adobe Suite

Canva

Content Marketing

Writing Editing

Data Analysis

Collaborative Tools

Office 365 - Slack

Zoom - Notion

Distinctions

Judge in B2B Best Marketing Solution - CODiE Awards
2023
  • As a distinguished judge for the renowned CODiE Awards, often referred to as the Oscars of the tech industry, I have the privilege of evaluating the innovations and techniques of major corporations in the field of marketing.
  • My role involves meticulously examining each submission using stringent criteria, including the integration of their solutions with other systems, the quality of content, and the demonstrated results achieved.
  • With my recognized expertise, I am deeply committed to seeking excellence and innovation within the marketing landscape.
  • My participation as a judge in these prestigious awards is a testament to my expertise and influence in the industry, as I contribute to recognizing and celebrating companies that push the boundaries of creativity and deliver remarkable solutions shaping the future of marketing.
Featured in medias

2023

  • Authority Magazine for Medium : “How To Grow Your Agency During A Challenging Economy ?”
  • The Industry Leaders : Marketing Consultant
Supporter of the DeBacci Family Causes and FIFA Ethics Regulation & Watch

2019 – now

I support the DeBacci Family in her fight for human rights.